Waits for the phone to ring
Chases new enquiries. Never goes back through the old ones. Busy season is good, quiet season is quiet.
For event businesses with corporate and repeat clients
The clients who booked you once and never came back.
They're still in your inbox. The corporate planner who used you for one Christmas party. The brand manager who booked you twice in 2023. They didn't leave unhappy — they just stopped thinking about you. We go back through that list and turn the ones still interested into booked events.
You don't touch anything.Works with the client list you already have.
The problem
Your old client list isn't cold. It's just been quiet.
Corporate planners run several events a year. Brand managers repeat the same activations. Venues book the same suppliers when someone reminds them. The work didn't stop — the conversation did.
Most event businesses chase new enquiries and never go back through the old ones, because there's always another event this weekend. So the easiest bookings you could get sit untouched in a spreadsheet.
We've done this
A mobile bar company. 14,000 old contacts.
Enquiries and past clients going back years. Nobody had touched any of it. We worked the whole list on their behalf over a few weeks, with no involvement from their team.
15
genuine conversations with interested clients
2–3
new clients booked
0
hours of their own time
From a list they'd already written off.
The timeline
A Tuesday in March. A client from two years ago.
Day 1
We pull your old enquiries and past clients out of wherever they're sitting. Email, spreadsheet, booking system, notebook.
Day 3
First message goes out. It references the event they actually booked, or the one they asked about. It sounds like you, because we wrote it with you.
Day 4
A brand manager replies. They've got a summer activation coming and hadn't got round to sorting the bar.
Day 4
We answer their questions, check your availability, and put a call in your diary.
Day 6
You have the conversation. You quote. That's the only part you did.
Nobody at their company spent a minute on it.
New enquiries
And the new ones, while we're at it.
Enquiries arrive on evenings and weekends, which is exactly when you're working an event and can't answer. We reply within a minute, answer the obvious questions, and get the good ones into your diary.
It's the second reason people sign up. The first is the list they'd forgotten about.
The gap nobody works
A corporate client will book again. Usually within the year.
0
is how many times most event vendors get in touch before they do.
You did a great job. They paid the invoice. That was the last thing either of you said. Eleven months later they're planning the next one and they book whoever came to mind — which is whoever has been in front of them, not whoever did the best work last time.
nobody in the conversation
Event day
Invoice paid
last contact
Next event
they book someone
Compounding
Why this gets better every month.
You can personally stay in touch with maybe twenty past clients. Not because you don't care about the rest — because you're working events. That number never moves, however long you've been trading.
We don't have that ceiling. Every past client and every old enquiry stays in a rotation that makes sense for their event cycle. Ten years of trading means thousands of relationships still live instead of twenty.
On your own — stays at ~20
M1
M2
M3
M4
M5
M6
With us — the whole list stays live
M1
M2
M3
M4
M5
M6
Same team. Same events. A completely different pipeline.
The fit
This works for some event businesses and genuinely not for others.
This is for you if
- A real share of your work is corporate, repeat, or referred.
- Clients book you more than once.
- You have old enquiries and past clients you've never gone back to.
- Your enquiries arrive when you're working.
This isn't for you if
- You're a wedding photographer, videographer, planner or bridal service.
- Almost all your work is one-off, once-in-a-lifetime bookings.
- Every client uses you once and never needs you again.
We're being straight about this because we've tested it. A wedding is booked once, on one date, by one couple. When that date passes the enquiry is closed for good, and no amount of following up changes it. If that's your business, this won't help you and we'd rather say so now than take your money.
Three groups
In every city, event vendors split into three groups.
Sends the occasional email
A Christmas mailout, maybe a newsletter. Same message to everyone, once or twice a year.
Stays in the conversation
Every past client contacted when their next event is likely, referencing what they actually booked. The bookings come from people who forgot to think about them.
Over a season, that gap isn't small.
Client types
The right rhythm for the clients you have.
Corporate and brand clients
Several events a year, often on a cycle. Contacted ahead of when their next one is likely, not after it's booked.
Venues and planners
They book suppliers repeatedly. Staying present matters more than any single pitch.
Repeat social hosts
Annual parties, milestone events, the same occasion each year. The anniversary is the reminder.
Common questions
Straight answers.
Straightforward pricing
Flat monthly. No charge per booking.
A fixed monthly fee based on the size of your list and how many channels we cover. No cost per booking, no percentage of what you win, no annual contract.
We'll give you the number on the first call once we know your list. If it won't pay for itself, we'll say so.
Book a callThe bookings you already earned.
Fifteen minutes. We'll look at where your past clients are sitting, what your list looks like, and what's likely still live in it. If there's nothing there, we'll tell you.
Book a 15-minute call