By the numbers
One list. Fourteen thousand contacts. Nobody had touched it.
We only have one result to show you so far. Here it is in full, including the parts that didn't work.
The whole funnel
Every number, start to finish.
contacts on the list
Enquiries and past clients going back years, never worked.
replied
From a list that had been completely cold since the day each one came in.
genuine conversations
Real interest from real clients, not polite replies.
became booked clients
From contacts the business had already written off.
hours from their team
Nobody at the company spent a minute on any of it.
What that actually tells you.
Forty replies from fourteen thousand isn't a high response rate, and we're not going to pretend it is. The list was completely cold and had never been worked. What matters is the other end of it: two or three new clients from contacts the business had already written off, for none of their own time.
That's the number to judge it on.
The shift
Before and after.
Before
- Fourteen thousand old enquiries and past clients sitting in inboxes and spreadsheets, untouched for years.
- A corporate planner books you once, loves it, and never hears from you again.
- New enquiries arrive on Friday night while you're working an event, and get answered on Monday.
- Quiet season stays quiet because the only pipeline is whoever happens to call this month.
After
- Every past client and old enquiry sits in a rotation that matches their event cycle.
- A brand manager planning her summer activation gets a message that references the event she actually booked.
- Evening and weekend enquiries get a reply within a minute, while you're still on the bar.
- Clients you'd written off come back as booked events, with the details written down.
- < 60 sec
- first reply to a new enquiry
- 24/7
- evenings, weekends, event nights
- 12 months
- how long we keep working a past client
- 0
- enquiries that go unanswered
These are what the service does, not results we're claiming for you.
Common questions
Straight answers.
No enquiry left unanswered.
Fifteen minutes. We'll look at where your enquiries come in, what's sitting untouched in your old client list, and whether there's anything worth working. If there isn't, we'll tell you.
Book a 15-minute callNo obligation. Five minutes either way.